558: Righteous Eats on Giving NYC Restaurants the TikTok Bump with Jaeki Cho and Brian Lee

Jaeki Cho and Brian Lee are the co-founders of Righteous Eats, a multi-platform media brand spotlighting small, immigrant-run food businesses in New York and beyond. They’ve racked up millions of views with thoughtful storytelling that goes beyond the typical food porn—and they’ve got ambitions for a whole lot more, hosting events and providing resources to empower business owners. Today on the show, Jaeki and Brian go deep on Righteous Eats POV and plans for the future, plus some of their favorite spots in the city. Also on the show, it’s the return of Three Things where Aliza and Matt discuss what is exciting in the world of restaurants, cookbooks, and the food world as a whole. On this episode: HI NRG coffee pop-up in San Francisco, @keithhysiu x @fruitsomm pop-up report, Pistakio has a new crunchy spread. Also: Casa Dragones Reposado, Visitor NA beer, and love for the tofu scramble. Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We’d love to hear from you.