Annie Kreighbaum is the cofounder of skincare brand Soft Services and hosts the podcast Eyewitness Beauty. She is from Texas and is currently living in New York. We chat about Met Gala hits and misses, Chris’ celeb-packed afternoon, TJ hitting the Virgil x Carbone activation, gender-neutral branding, preferring your life partner to live thousands of miles away because you work a lot, adult body acne, how to get men to buy this shit, sorority life in Texas, the responsibilities of a founder’s personal life, fungal issues, using Reddit as a focus group, we debate the bed’s top sheet, Grime’s sword, and why on earth she would start a podcast.
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